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Message From Dean / Executive Director

Dr Rashid

Dean / Executive Director

“The key to your professional success is initiative.”

While some may think this to be innate, we believe that the spark can be nurtured, channelled and fed through reflective guidance and dedication.

In hospitality, it’s the human touch that matters.  In the competitive service environment, understanding the needs of others is what truly distinguishes you from others.  We strive to inspire students by providing role models from the industry who possess the knowledge and the passion to guide those in their care to a journey of lifelong learning.

As you begin your journey with us, your education will be a holistic one, imparting not only the necessary practical skills, but also honing a professional attitude and the aptitude to always show initiative which will allow you to shine as you begin to pursue your dreams.

The hospitality industry is entering an exciting phase with global growth and abundant opportunities.  This industry is now larger than it has ever been and still going strong.  Not only are there more opportunities for employment, but advancement and entrepreneurship too.

We welcome you into the SDH family, as we embark on our journey through these exciting times.”


Dr Rashid (EdD) has been an Educator, working with adult learners in Singapore and Malaysia since 1986 for many Private Education Organisations: Marketing Institute of Singapore, Singapore Institute of Labour Studies, Management Development Institute of Singapore, Institute of Advertising Singapore, Sumbershire School and Thames School of Business.

He held key positions in many management teams, with over 30 years of hands-on experience in the following industries: Hospitality, Theme Park, Quick Service Restaurants, Hotel, Shipping, Advertising and PR, Private Members’ Clubs, Institutes and Colleges.

Dr Rashid is also a competent Toastmaster and has been keynote speaker for many overseas conferences and seminars. He also recently published an academic paper with Dr Thu Thi Trinh in Danang, Vietnam and presented at the International Conference on Research in Management & Technovation (ICRMAT-2022) from 16-17 December 2022, organized by Swinburne Vietnam.

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