WSQ Implement and Monitor e-Commerce Campaigns

The COVID-19 pandemic has led to the massive dislocation of the global economy and Singapore’s retail sector has not been spared. The e-commerce sector has grown tremendously, and many retailers are now being forced to go digital as a result.

This trend will in fact remain as the “new normal”. Besides retailers, operators in the services and hospitality sectors will require to be competent with e-commerce activities, specifically in the areas of implementing and monitoring e-commerce campaigns.

This course is designed to build the competency of working adults with e-commerce activities, specifically in the areas of implementing and monitoring e-commerce campaigns.

Course Code

TGS-2021003243

Course Validity Period

10-03-2021 to 18-03-2023

Awarding Body

Learners that are assessed with competency and achieved at least 75% attendance will be issued with two certificates:

1. WSQ Statement of Attainment (SOA) by SkillsFuture Singapore (SSG), MySkillsFuture Singapore.
2. Certificate of Participation by SDH Institute

Entry Requirements

Minimal education qualification is GCE ‘N’ Level.
Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 5.
One-year working experience in sales and marketing, or managing entrepreneur with one-year business management experience.

Learning Objectives

Upon completion of the course, learners will be able to:

Develop and execute online strategies and activities and collaborate with partners closely.
Conduct pre-campaign testing using various engaging contents.
Monitor and measure online campaign effectiveness according to the target audience’s requirements.

Who is the course for

Marketing Manager / Executive
Marketing Communications Manager / Executive
Public Relations Manager / Executive
Sales and Marketing Manager / Executive
Digital Marketing Manager / Executive
E-commerce Executive
Visual Merchandiser
Entrepreneurs

Mode of Delivery

Classroom-based, including Mini Lecture, Class Activities, Group discussions, Case Studies, Presentations, Demonstration, Drill and Practice.

Assessment Methods

Practical Assessment and Written Test (Short Answer Questions)

Special Requirements to take note

All learners MUST bring their own laptops. (Mobiles and tablets cannot do content creation)
Once the lesson(s) has commenced, no refund or withdrawal will be allowed.

Course Duration

Training	30 hours
Assessment	2 hours
Total Duration of Course	32 hours

Next available intake(s)

Course Calendar

e-Commerce Pre-test Campaign
e-Commerce Campaign
e-Commerce Data Analytics
e-Commerce Customer Feedback
e-Commerce Refinement

Course Fee

**For courses commencing on and after 1 January 2022, Baseline SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for eligible SMEs and Mid-career individuals (Singapore Citizens 40 years old & above).

1) Company-Sponsored (SME^)

Up to 70% Funding

(A) Refundable Registration Fee (Including GST) : $20.00

(B) Full Fee (Before GST) : $960.00

(C) 7% GST x (B) : $67.20

(D) Nett Fees after Funding: $160.00 (Singaporean), $160.00 (Singapore PR)

Total Fee Payable (Including GST) (A+C+D) : $247.20

2) Base-line Funding for Company-Sponsored (Non-SME)

(For Singaporean age 21-39 years old, or Singapore PR above 21 years old)

Up to 50% Funding

(A) Refundable Registration Fee (Including GST) : $20.00

(B) Full Fee (Before GST) : $960.00

(C) 7% GST x (B) : $67.20

(D) Nett Fees after Funding: $416.00 (Singaporean), $416.00 (Singapore PR)

Total Fee Payable (Including GST) (A+C+D) : $503.20

3) Base-line Funding for Self-Sponsored

(For Singaporean age 21-39 years old, or Singapore PR above 21 years old)

Up to 50% Funding

(A) Refundable Registration Fee (Including GST) : $20.00

(B) Full Fee (Before GST) : $960.00

(C) 7% GST x (B) : $67.20

(D) Nett Fees after Funding: $416.00 (Singaporean), $416.00 (Singapore PR)

Total Fee Payable (Including GST) (A+C+D) : $503.20

4) MCES: Self – Sponsored

(For Singaporean age 40 years old and above)

Up to 70% Funding

(A) Refundable Registration Fee (Including GST) : $20.00

(B) Full Fee (Before GST) : $960.00

(C) 7% GST x (B) : $67.20

(D) Nett Fees after Funding: $160.00 (Singaporean), $160.00 (Singapore PR)

Total Fee Payable (Including GST) (A+C+D) : $247.20

5) Course Fee Payable

(Without Funding)

(A) Refundable Registration Fee (Including GST) : $20.00

(B) Full Fee (Before GST) : $960.00

(C) 7% GST x (B) : $67.20

(D) Nett Fees after Funding: N.A (Singaporean), N.A (Singapore PR)

Total Fee Payable (Including GST) (A+B+C) : $$1,047.20

Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post-Secondary Education Account Funds for self-sponsored.

^ SME: Singapore registered companies with

(i) at least 30% local sharing AND

(ii) group annual sales less than or equal to $100 million OR

(iii) group employment size less than or equal to 200 people

Important Notes

Grant amounts indicated above do not include absentee payroll (AP) funding as this is dependent on the trainee’s hourly basic salary (other than for trainees supported by surrogate Employers, where AP is computed on flat rate independent of salary).

For Companies/Employers: