Advanced Diploma in Events Management

SDH Institute’s Advanced Diploma in Events Management programme aim to prepare students to ride confidently on the tourism boom spurred by the development of the Integrated Resorts (IRs). Our Diploma and Advanced Diploma programmes seek to maximise learning by utilising hands-on discovery and discussion presentations; which allow room for creative thinking and problem-solving. Students will graduate with cutting edge knowledge of the best industry practices, as well as a service innovation mindset, adding further value to their future employability.

The Advanced Diploma in Events Management is awarded by SDH Institute. This programme study is intended for students who seek to advance to the Bachelor’s Degree Level. Students must successfully complete all modules as prescribed in order to be awarded the Advanced Diploma.

The Advanced Diploma in Events Management provides the learner with the needed knowledge and practical skills to develop and employ supervisory and management responsibilities in the area of events management. It prepares students to embark on the higher-level career in the booming global hospitality industry, particularly in Meetings, Incentives, Conventions and Exhibitions (MICE). Students will graduate from this programme with up-to-date knowledge derived from exposure to the industry’s best practices.

Awarding Body

SDH Institute

Program Accreditation Body

Institute of Hospitality, UK
https://www.instituteofhospitality.org/wp-content/uploads/2019/08/Accreditation_Register_Aug2019.pdf

Diploma Awarded

Advanced Diploma in Events Management

Entry Requirements

Minimum Age: 17 Year Old
Attainment of IELTS 5.5 / TOEFL 500, or equivalent
SDH Diploma in Events Management; or Diploma equivalent to Level 4 of UK qualification framework in Hospitality/Tourism related field.

Mode of Delivery

Classroom-based Lectures, Tutorials, Discussions and/or Research
Contact hours: 50 hours per module (Full-Time). 36 hours per module (Part-Time)

Assessment Methods

Written Assignments, Examinations plus Project and Industrial Attachment

Graduation Requirements

Obtained a passing mark in all examinable modules
Complete and pass Industrial Attachment

Course Duration

Full-time: 9 months
Part-time: 12 months
Industrial Attachment: 6 months

Maximum Candidature Period

Full-time: 33 months
Part-time: 42 months

Next available intake(s)

The intake for this program is every two (2) months (January, March, May, July, September, November)

Sustainable Tourism, Planning and Development

This course covers issues and methods in tourism development planning from the perspective of sustainable development, that is, where it is important to use resources to meet the needs of society today in such a way as to ensure the availability of resources, thus meeting the needs of future generations. This is done via the application of many traditional public planning methods, emphasising community participation and ecosystem management models.

Human Resource Management

This course facilitates an understanding of the policies, procedures, and systems required to attract, select, develop and retain quality employees. Students learn about the major environmental factors that affect the HR function, including legislation, economics, and demographics. The course emphasizes human resource issues in the hospitality industry. Instruction is based on lecture and discussion as well as case analysis and project work.

Organisational Behaviour

Organisation Behaviour (OB) is an interdisciplinary field that aims to better understand and manage people in the workplace. It is oriented towards research and application. This course is designed to acquaint students with the theories of behaviour of people in social organisations. It also covers topics like managing organisational changes.

Quantitative Methods for Business Management

Quantitative Methods is the application of a mathematical and scientific approach to solving business and management problems in order to help managers make better decisions. It is intended to provide students with an understanding of the role that quantitative methods play in the decision making process. It encompasses a number of mathematically oriented techniques that have either been developed within the field of management science or been adapted from other disciplines, such as the natural sciences, mathematics, statistics, and engineering.

Economics for Business

This module introduces students to microeconomic principles and theories in the context of applications and solutions associated with the service industry with a focus on hospitality and travel. Topics include: principles of production, supply and demand, firm behavior, costs, pricing and topics specifically associated with the travel and hospitality industry. Course work includes readings, lectures, discussions, problem sets and guest speakers.

Managerial Accounting

This Module aims to equip the students with an understanding of the basic concepts associated with corporate financial management. It provides an overview of the techniques used by the financial manager in making the underlying financial and investment decisions and uses various methods to maximize a firm’s wealth. Topics include financial forecasting, planning & budgeting, financial statement analysis, time value of money, valuation of the firm using risk-return models, capital budgeting and cash flow.

Food and Beverage Operations Management

This course covers pertinent management issues and principles relevant to the food and beverage industry at large. Attention is initially focused on major industry segments, business practices, and trends. Subsequently, detailed consideration is given to the components of the F&B service system: marketing, menu planning, production, service, controls, and quality assurance. Product and systems differentiation in various industry segments are emphasized throughout the course.

Managing Business and Sports Events

This module investigates the structure and nature of the events industry, with specific focus on the business and sports sectors, respectively. The surveys of these sectors are taken within the broader events industry to highlight areas that make them unique components of the events industry.

This module also identifies the history behind events and discusses local and national government involvement and policy towards the staging of events. It recognises the economic significance of events on a regional, national and international level.

Industrial Attachment

Students have the opportunity to be placed in one of our partner’s hospitality companies. In the 6 months of attachment, students may be rotated in different departments and roles to gain substantial experience required for them to gain a foothold in the industry after they graduate. Supervisors will be placed in the charge of students. The supervisors will conduct site visits to understanding the students’ working conditions and performance. Assessment of the students’ performance is after 6 months by the respective company management and designated supervisors.

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Program Pathway

Advanced Diploma in Events Management