Strategic Marketing Management
This course introduces concepts of the marketing process from the perspective of the marketing manager and provides a framework for the analysis of marketing management problems. A key focus is to develop the planning and analytical skills necessary to manage marketing plans and strategy. Specific topics include analysis of the marketing environment, product management and development, marketing planning, marketing implementation and control, branding and brand management, pricing policies, the promotional mix, and auditing the marketing mix.
Human Resource Management
This module hopes to provide students with a broad understanding of the scope, key areas of focus and the evolving nature of human resource management in a rapidly evolving global business environment. Beyond the traditional functions of selection, recruitment and compensation & benefits, the module will also touch on emerging issues that will have a significant impact on human resource practice, such as corporate social responsibility, the impact of workforce diversity and globalization as well as workplace safety and health. The Human Resource Management module is aimed at providing students with a broad theoretical framework, as well as practical knowledge of key business-related areas in contemporary human resource management. This module will impart knowledge and skills in managing people, handling employee relations and tackling practical issues in the workplace.
This module focuses on how to manage people in the workplace. Students develop theories for understanding people and organisations, as well as practical tools for accomplishing personal and organisational goals. Students learn through case studies, self-assessments, experiential exercises, readings, discussions, papers and group activities. Topics include communication patterns in the organisational setting, common barriers to management, how to equip the personnel with people skills, roles of emotional intelligence, office team dynamics and cross cultural communications.
Quantitative Methods for Business Management
Quantitative Methods for Business Management is the application of a mathematical and scientific approach to solving business and management problems in order to help managers make better decisions. It encompasses a number of mathematically oriented techniques that have either been developed within the field of management science or been adapted from other disciplines, such as the natural sciences, mathematics, statistics, and engineering. This module is intended to provide students with an understanding of the role that quantitative methods play in the decision making process. It aims to let the students appreciate and apply fundamentals of statistics and mathematics as used in business enterprises. The process of learning here involves the development of skills to gather and interpret data, analyse them and evaluate for decision-making in the various aspects of business operations and functions.
Economics for Business
This module is tailored towards students who have no basic foundation in economics and who is ready to explore the details of economics. This module introduces the students to microeconomics and macroeconomics theories and concepts. Major topics covered include the fundamentals of economics and the economy; the tools use to analyze and understanding the situation in the basic model; demand and supply and the market structure; role of government. Under microeconomics, topics include price and income elasticity; demand quantities, consumer’s choice; form of business structure; various market competition; factors of production. Under macroeconomics, the topics include macroeconomics and national income accounting; aggregate issues on demand and supply; money and banking; role of central bank and the monetary systems’ fiscal and monetary policies; unemployment and inflation; economic growth; and general issues on business cycle.
This course consists of a mixture of lectures and class drills and exercises to introduce managerial accounting concepts. The module covers costs and managerial accounting concepts that could help students better understand management accounting topics, research and issues from the perspective of a business manager – using extensive classroom discussions, case analysis and relevant mathematical calculations. This module is for students who use or will use managerial and cost management accounting tools in decision making. It aims to develop the student’s ability to understand managerial accounting problems in the real world. Managers should understand the basics of management accounting, and this module shows how management accounting will be useful to them. It pays ample attention to the needs of managers who have knowledge of financial reports can choose solutions vital to running their business.
This module provides the students with the fundamental principles, theories and model applications of how to plan and manage projects to achieve organisational goals and objectives regardless of business or industry. It studies the underpinning knowledge of project management as well as an understanding of tools, techniques and methods to effectively initiate, plan, execute, monitor, control and close projects. It covers what it takes to be a high performance project management team to be able to effectively communicate with and to achieve the expectations of stakeholders.
Principles of Business Law
This module presents Business Law as an evolving outgrowth of its environment and the legal environment itself that keeps changing. The module also emphasizes coverage of online law and e-commerce as key parts of the legal environment. In addition, it covers social, ethical, and international issues that are important to the study, observance, and practice of business law—although some of these may not be discussed lengthily as they are covered exhaustively in another module of the advanced diploma programme. Emphasis will also be placed on providing specific guidance in a way that will spur you, the students, to ask questions and go beyond rote memorization. Thus, it will rather provide a fundamental understanding of legal concepts and principles as they apply in organisations and business.