Bachelor of Arts (Honours) in Strategic Events Management (Top-up) About University of Gloucestershire, United Kingdom (UK) The University of Gloucestershire has 160 years of history in offering higher education of the highest quality to students from around the world. The University of Gloucestershire offers an extensive range of undergraduate and postgraduate courses and PhD degrees. Its programmes ensure that students are learning skills that quality employers are looking for in new graduates. The Independent Complete University Guide ranked the University of Gloucestershire in the top 5 of all modern universities in the UK in 2009. In the field of Tourism and Hospitality studies, University of Gloucestershire was ranked 7th among all UK universities by The Guardian University Guide, 2011. IntroductionFrom mega-events like the Olympics to promotional events for a new product launch, events management is one of the fastest growing areas in marketing, leisure, tourism and hospitality. Events management, however, is not just concerned with the operational issues related to the design, planning and evaluation of individual events but also involves acknowledging the broader economic and political circumstances in which they take place and the various meanings that event attendees take from their experiences. This concentrated, one-year, course gives you the chance to take a strategic and global view of the events management sector, to look at the contemporary issues that are shaping the subject and to understand the business skills that underpin this dynamic and fast changing industry. Your studies will provide a great platform for career development, enable you to deepen your insight and develop your strategic and management skills. The aim of the Bachelor of Arts (Honours)Strategic Events Management (Top-up) programme is:
Students completing the level III top up award will be able to:
This programme is offered exactly the same as offered at the home campus of University of Gloucestershire, United Kingdom (UK) Awarding Body
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Entry Requirements to third year undergraduate
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Course ModulesAcademic Year 3
Course Synopsis1. The Politics And Economics Of Large Scale Events This module critically analyses the external environment, political, historical, cultural issues and environmental impact in relation to mega events. It allows students to reflect upon their placements and critically analyse any such factors encountered upon their placements. 2. Contemporary Issues In Events Management Contemporary issues in events management covers many aspects of the event industry. The focus is on current, upto-date issues and modern management practices within the industry. Students are given the opportunity to critically evaluate contemporary issues. By the end of the module students will be able to express qualified opinions on many contemporary issues, in addition to evaluating the implications for the event industry. 3. International Hotel and Resort Development This module examines how hotel and resort organisations can strategically manage their business in a competitive global environment. It provides students with an opportunity to evaluate, for example, the competitive advantage to be gained through strategic market positioning, effective management of integration and portfolio management. In order to achieve this it addresses strategic planning issues in relation to governance, finance, marketing and HRM policies of ethnocentric, polycentric, regiocentric and geocentric organisations. 4. Corporate Strategy This module is designed to provide the student with an understanding of strategic management principles, theory and analytical frameworks, which are then applied to the “leisure” industry to consider how organisations can manage their resources and competition, to achieve long run competitive advantage. 5. Strategic Human Resource Management The module brings together the management of human resources as a function of management and the specialist role of the HR manager within the leisure industries. 6. Financial Analysis For Managers This module will focus on strategic management accounting. It will address the importance of financial information to managers. Students will also develop their ability to: apply financial techniques; analyse financial information and evaluate company financial statements. 7. Communications And Marketing The module will cover the theoretical concepts and nature of marketing communications and its application in practice developing integrated marketing communications (IMC) strategies and plans. New digital media development and deployment will be considered. For non-marketers, marketing communications is marketing and in many organisations communications skills are highly valued. Consumers, particularly in “leisure” choice are “bombarded” with messages and often these are ignored or miss-interpreted. This module develops understanding of practice supported by underpinning theory. Also, it will show students the key aspects of developing an IMC including the role of new digital media. 8. Investigative Study This module provides students with the opportunity to study a self-managed, analytical piece of work where they will conduct a literature-based academic investigation related to Events Management.It is recommended that TM207, or equivalent Research Methods module, is taken in preparation for the Investigative Study. Other Information
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The Politics And Economics Of Large Scale Events