Bachelor of Arts (Honours) in Business Management and Strategy (Top-up) About University of Gloucestershire, United Kingdom (UK) The University of Gloucestershire has 160 years of history in offering higher education of the highest quality to students from around the world. The University of Gloucestershire offers an extensive range of undergraduate and postgraduate courses and PhD degrees. Its programmes ensure that students are learning skills that quality employers are looking for in new graduates. The Independent Complete University Guide ranked the University of Gloucestershire in the top 5 of all modern universities in the UK in 2009. In the field of Tourism and Hospitality studies, University of Gloucestershire was ranked 7th among all UK universities by The Guardian University Guide, 2011. IntroductionThe Bachelor of Arts (Honours) Business Management and Strategy - Final Year course provides a route to complete an honours degree in one year. On this programme you will study strategic business with a general management focus. A variety of teaching, learning and assessment methods are practised on this intensive course. By giving you credit for your previous studies, this programme can help you to move your career forward, typically into management roles, or to develop more advanced skills through further study. The main educational aims of the Bachelor of Arts (Honours) in Business Management and Strategy single honours programme are to provide you, the student, with opportunities to:
This programme is offered exactly the same as offered at the home campus of University of Gloucestershire, United Kingdom (UK). Awarding Body
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Entry Requirements to third year undergraduate
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Course ModulesAcademic Year 3
Course Synopsis1. Building and Sustaining Strategy The module examines strategic decision-making through an investigation of external and internal environment, strategic options and implementation. It enables students to develop an understanding of business strategy formulation and implementation. In particular it addresses key challenges in the areas of global and local competition, sustainability, governance and ethics, leadership, change and diversity and technology. It provides the student with a holistic perspective of how organisations determine their strategic direction. 2. Cultural Issues in Management In the light of the now established phenomenon of globalised businesses and markets, this module begins by examining the importance of cultural norms and identities based on learned attitudes, values and beliefs and their impact upon the conduct of business operations. An analysis of the depth and extent of adaptations of organizational strategy and behaviour which are necessary to achieve successful outcomes in this global environment is conducted. 3. Services Marketing This module will explore and consider a range of views about the rapidly growing field of services marketing. It will take a conceptual perspective and encourage students to develop the application of these concepts to service industries and the service elements of traditional manufacturing organisations. 4. Managing Change This module is about the management of change. Students will be encouraged to reflect critically on the nature and process of change in organisations. The module will focus on the strategic aspects of organisational change and explore these at the levels of corporate decision-making and affected groups and individuals 5. Investigative Study This module provides students with the opportunity to study a self-managed, analytical piece of work where they will conduct a literature-based academic investigation related to business management. 6. New Business Enterprise This is an integrative module, enabling students to draw upon and apply learning from a range of previous studies. It is also an opportunity to develop the practical skills necessary for the creation of a sustainable new venture. With tutorial guidance, small groups of students working in teams will select an entrepreneurial idea and develop it into a written business plan, for eventual presentation and discussion with an expert panel. The module will be appropriate for business students and those from other disciplines, including the creative industries, with an interest in self-employment and entrepreneurship. Throughout the module, there will be a series of supporting seminars on relevant topics, plus regular business planning tutorials in which students will share and discuss problems encountered at various stages of the development of their business plans. 7. Research Methods Students undertake a self-managed, analytical piece of work that provides an in-depth academic investigation of the research methods issues in relation to an appropriate business topic. The module incorporates lectures on research methods covering epistemology, strategy, methods, and data generation, followed by seminars in which you will develop a rigorous and pragmatic research proposal. Students will build on their proposals to develop an outline for how they might approach a full dissertation. Other Information
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Course Timetable Click here to view the timetable (Full-Time - Third Year Undergraduate) Click here to view the timetable (Part-Time - Third Year Undergraduate) |
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Building and Sustaining Strategy
