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Diploma Programme in
Business Management

Diploma in Business Management

No matter what the sizes of business organisations are, those that become successful are the ones that are well management. It is therefore essential to take conscious development of management skills within organisations. In view of this, the Diploma in Business Management programme is offered with the main objective of providing opportunities for students to broaden their theoretical knowledge on issues of business and management.

The programme offers students the process of honing many practical skills useful in the workplace for the benefit of their prospective employers and their customers. Students are expected to participate actively in every phase of this academic program, and course work is reinforced through opportunities for practical application, industry visits and interaction with industry experts.

Diploma in Business Management also prepares the students to advance to higher level programmes in the area of business and management.

Awarding Body

  • SDH Institute

Diploma Awarded

  • Diploma in Business Management

Entry Requirements

  • Minimum Age: 17 Year Old
  • Obtained SDH’s Certificate in English as a Foreign Language Intermediate, or attainment of IELTS 5.5/TOEFL 500, or its equivalent
  • Obtained SDH Certificate in Foundation Studies, or at least an overall pass in GCE O Level (3 subjects)  with a min C6 in English and Mathematics, or High School Certificate with an overall pass, or completed NITEC with an overall pass, or equivalent

Mode of Delivery

  • Classroom-based Lectures, Tutorials, Discussions and/or Research
  • Contact hours: 50 hours per module (Full-Time). 36 hours per module (Part-Time)

Assessment Methods

  • Written Assignments and Examinations

Graduation Requirements

  • Obtained a passing mark of 60% in all examinable module.

Progression Pathway

  • Students who complete the Diploma in Business Management are able to enroll in Advanced Diploma in Business Management and others Diploma awarded by SDH Institute

Course Duration

  • Full-time:  9 months
  • Part-time: 12 months

Next available intake(s)

  • The intake for the full-time program is currently not available
  • The intake for the part-time program is currently not available

Managing in Organisations

Effective and successful management of organisations requires a solid understanding of people’s thoughts, feelings, attitudes and behavior. Hand-in-hand with this is the challenge of utilising the organisation’s resources to the achievement of preset business objectives. This course aims to provide the knowledge of human thought, behavior and understanding critical for successfully managing one’s self, others and the operational requirements of the organisation in parts and as a whole.

Business Information Systems

This course aims to provide students with an understanding of the basic information systems concepts and to give a firm foundation in business-related information and communications technology. The course will also teach students to appreciate the modern methods and tools used to design and develop systems and to collect and manage information in business organisations.

Marketing Policy, Planning and Communication

In this module, students will learn the nature, role and value of modern marketing in a wide variety of settings and organisations. This module explores general topic areas, which include: principle and concepts of marketing, PESTEL analysis, marketing mix, marketing strategy, marketing research, and sales process and consumer trends. On completion of this module, students will gain a theoretical and practical understanding of managerial marketing decision making.

Service Quality and Business Communication

In this module, students will gain an understanding of service quality and the concepts in delivering quality consistent service. Students are introduced to the basic principles and practices of customer service and students will acquire service attitudes, knowledge and skills needed for customer relationship management and formal business communication. Furthermore the module will equip students with the necessary skills of maintaining good relations with customers and the knowledge of the rules of etiquette in social exchanges.

Financial Accounting

In this module, students will learn how to create financial statements, examine how costs are classified, how budgets are created and the various reports generated. Utilizing key accounting concepts, the students will analyze how external financial information is used to evaluate organisational performance and to make effective management decisions.

Professional Development and Career Planning

This module is designed to introduce students to professional development skills that will increase their employability profile. Communication skills and proper etiquette will be taught in this module. Leadership skills will also be covered in relation to the practice of business management, taken as part and parcel of professional development and to reinforce the purposeful planning of one’s career.

Corporate Strategy and Planning

The competitiveness of the marketplace requires no less than a broad perspective of the internal and external surroundings in order to determine and design the appropriate unique differentiation of a company as it takes part in the challenging and aggressive business world. This course therefore provides the students with the methods and techniques to scan the business environment, design a strategy to remain competitive, formulate the proper plan, execute and evaluate such plan to achieve success. In this module, students will learn various types of strategies to achieve and sustain growth, overcome the risky stage of saturation and avoid the possibility of business decline.

Customer Relationship Management

This course aims to provide the students the underpinning knowledge on relationship strategies to maintain and manage existing and prospective customers. It will study the methods and techniques of Customer Relationship Management (CRM), its practice and applications, from the fundamental organisational requirements to the introduction of technology and processes. It will also cover studies of corporations and professionals that employ CRM processes and techniques, their successes and failures in connection with their business objectives.

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